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ARK

Make yourself at home.

A design-led living brand combining private studios, generous shared spaces, flexible stays and hospitality-led service.

Created for the way city life has changed.

The boundaries between home, work and social life have become less fixed. ARK was created around that shift - giving residents a private home of their own alongside spaces and services that make urban life easier, richer and more connected.

Living, by design

The ARK experience.

Your own space

Cleverly designed, self-contained studios providing privacy and independence.

More beyond your door

Spaces to work, exercise, cook, relax and spend time with others.

Stay your way

Flexible stays and a simpler approach to urban living.

A place with people in it

Hospitality-led service, programming and an on-site team supporting the resident experience.

An ARK resident working from a lounge space
Re:shape × ARK

From idea to operating brand.

ARK demonstrates Re:shape's ability to take a residential proposition from investment thesis through brand creation, delivery and mobilisation to operating performance.

01

Identify

Opportunity and investment thesis.

02

Create

Brand, proposition and customer journey.

03

Deliver

Design, planning and construction.

04

Mobilise

People, systems, technology and operating infrastructure.

05

Operate

Revenue management, marketing, customer experience and asset management.

ARK residents sharing a meal together
Where ARK began

From Wembley to an operating London brand.

ARK launched at Wembley in September 2022 following the repositioning of an existing hotel into a new living proposition combining private studios, flexible shared spaces and hospitality-led operations.

Re:shape worked with Crosstree Capital to develop the proposition and led key elements of brand creation, design and delivery, technology, operational mobilisation and ongoing asset management.

300
Studios at launch
Sept 2022
Opened
ARK residents near Wembley
Breakfast in an ARK studio

ARK Wembley

The proof of concept - operating since 2022 and now an established part of the neighbourhood.

ARK Canary Wharf

ARK Canary Wharf

The progression - a second ARK community in one of London's primary employment districts.

ARK

From idea to operating brand.

ARK demonstrates Re:shape's ability to take a residential proposition from concept through delivery and mobilisation into a place people choose to live.

Visit ARK (opens in a new tab) Partner with Re:shape