Our brands bring together design, hospitality and residential experience to create places with identity, relevance and character.
Re:shape is the development company behind our projects. Alongside our investment and development activity, we create separate consumer-facing brands designed around the people who ultimately live in them.
Brand, design, service and operations are considered from the earliest stages of development - allowing the resident experience to help shape the building itself.
Created by Re:shape in partnership with Crosstree Capital, ARK launched at Wembley in 2022 and has grown into an established London living brand - demonstrating our ability to take a residential proposition from concept and brand creation through development and mobilisation into an operating product.
Private studios, generous shared spaces, flexible stays and hospitality-led service.

Where fast lives slow down.
Makoto is Re:shape's forthcoming residential brand - created around considered design, intuitive service and a more thoughtful way to live in the city.